Lotte Tours, GKL, Casino Strengthen Marketing in Japan
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Several operators of foreigner-only casinos in Korea have confirmed to GGRAsia that they are opening or reactivating marketing offices in Japan, which is traditionally an important target market for Korean game companies.
They include Lotte Tourism Development, the operator of Jeju Dream Tower Casino Resort, a semi-autonomous resort in Jeju, and Grand Korea Leisure (GKL), which operates three venues on the Korean Peninsula.
A Lotte Tour official told GGRAsia that the company has opened an Osaka "contact office." The Japanese metropolitan city, which will host its own casino resort MGM Osaka scheduled to open in 2030, has less than two hours of flight time to Jeju. A Lotte Tour official said that there is currently one direct flight daily between Osaka and Jeju in each direction.
"In line with the launch of direct flights between Jeju and Tokyo, we will also open a Tokyo liaison office in June or July," the spokesperson said.
Grand Korea Leisure will resume operations in Hiroshima and Sapporo, Japan, in the second half of this year. According to a Grand Korea Leisure spokesperson, the offices closed in March 2022. This coincided with travel restrictions related to the COVID-19 pandemic. GKL has four offices in Japan - Tokyo, Osaka, Nagoya, and Fukuoka - since October 2022.
A spokesperson added that Grand Korea Leisure is also restoring its Chinese marketing team to pre-pandemic levels by increasing the team's staff. The person did not disclose that number. The spokesperson noted that Grand Korea Leisure currently has no liaison office in China and has no plans to make any.
Grand Korea Leisure, a subsidiary of the Korea Tourism Organization, operates three foreigner-only, seven-luck brand casinos. Two are in the capital city of Seoul, including a casino in the Gangnam area. The third casino building is in Busan, the southeastern port city.
BY: 카지노사이트
